Asian Market Escondido
Japanese ingredients

Japanese Groceries in Escondido.

Whether you're making weeknight donburi or weekend sushi, we carry the Japanese staples North County home cooks actually use.

850 E. Valley Pkwy, Escondido

Shelf of Japanese soy sauces at Asian Market Escondido

What we carry, and why.

Our Japanese section covers the daily-use staples — Kikkoman naturally brewed soy sauce, Mizkan rice vinegar, Kewpie mayonnaise, Marukan ponzu, and a range of miso pastes from light shiro to deep aka.

The freezer has Japanese-style sushi rice from Kokuho Rose and Tamaki Gold, frozen edamame, gyoza, and Bull-Dog tonkatsu sauce. Our snack aisle keeps Pocky, Hi-Chew, Kit Kat (multiple flavors), Calbee shrimp chips, and a deep mochi ice cream selection.

We can special-order sushi-grade fish — yellowtail, salmon, ahi — with about a day's notice from our fishmonger. Drinks include Pocari Sweat, Calpico, Yakult, and a curated sake and shochu selection.

On the shelf

Japanese pantry — what we stock.

A non-exhaustive list of the japaneseitems we keep on the shelves week to week. If a product is listed on our website, we carry it in-store — for anything not shown, submit a product request.

Pantry essentials

  • Kikkoman naturally brewed soy sauce
  • Mizkan rice vinegar
  • Kewpie Japanese mayonnaise
  • Marukan ponzu and Bull-Dog tonkatsu sauce
  • Miso paste — white (shiro), red (aka), awase
  • Dashi powder (Hondashi) and kombu

Rice, noodles & breading

  • Tamaki Gold and Kokuho Rose short-grain rice
  • Sushi vinegar and nori sheets
  • Udon, soba, somen, ramen kits
  • Panko (Japanese breadcrumb)

Freezer & cooler

  • Frozen edamame and shelled mukimame
  • Frozen gyoza (chicken, pork, vegetable)
  • Mochi ice cream — mango, matcha, strawberry, red bean
  • Sushi-grade fish on order

Snacks, drinks & sake

  • Pocky, Hi-Chew, Kit Kat (matcha, strawberry, dark)
  • Calbee shrimp chips, Meiji Hello Panda
  • Pocari Sweat, Calpico, Yakult, Ramune
  • Junmai, ginjo, plum wine, shochu
Related departments

Walk these aisles for japanese cooking.

Shelf of dozens of soy sauce brands at Asian Market Escondido

Soy Sauces

Light, dark, mushroom, sweet, and aged — over fifteen brands of soy on one wall.

Pallets of rice in many varieties at Asian Market Escondido

Rice — Every Size & Type

Jasmine, basmati, sticky, brown, sushi, and broken rice in everything from 5 lb to 50 lb bags.

Shelf of ramen brands at Asian Market Escondido

Large Ramen Selection

Korean, Japanese, Taiwanese, and Indonesian instant ramen — spicy, mild, soup or dry.

Six freezer doors of Asian ice cream at Asian Market Escondido

Frozen & Ice Cream

Six full doors of ice cream plus dumplings, baos, hot pot fixings, and weeknight proteins.

Selection of sake and Asian wines at Asian Market Escondido

Sake & Wine

Junmai, ginjo, plum wine, soju, and shochu — a focused selection curated for Asian cooking.

Cooler of international and domestic drinks at Asian Market Escondido

International & Domestic Drinks

Bubble tea, soy milk, herbal teas, Pocari Sweat, Calpico, Asian sodas — cold and ready.

What to cook

Signature japanese dishes — everything in stock.

Donburi

Rice bowls — gyudon, oyakodon, katsudon — all the components in stock.

Nigiri Sushi

Sushi-grade fish on order, plus the rice, vinegar, wasabi, and nori.

Tonkatsu

Panko-crusted pork cutlets with the iconic Bull-Dog sauce.

Need a specific japanese ingredient?

If it’s listed here or on a department page, we carry it in-store. For anything not shown, submit a product request or call the butcher counter for any cut.

Asian Market La Sorpresa Barata storefront in Escondido
All cuisines